The Humboldt Lodging Alliance (HLA) is a 501 (c) (6) California nonprofit corporation and is the official owners' association for the Humboldt County lodging industry.

The principle responsibilities of the Humboldt Lodging Alliance are:

1. Marketing outside Humboldt County,

2. Funding for events that can draw visitors from out of the county, especially in shoulder seasons.

3. Capital Projects that have the ability to draw visitors from outside the county (like the Redwood Sky Walk at Sequoia Park Zoo).

HLA is comprised of eight jurisdictions within Humboldt County: Eureka, Arcata, Ferndale, Fortuna, Rio Dell, and the unincorporated county divided into County South, County North, and County East. Each of the Humboldt County jurisdictions are represented by board members elected every two years to represent these areas of the county. The number of directors is based on the size of each jurisdiction’s TBID revenues. View ByLaws, the management district plan and other agreements on humboldtlodgingalliance.org.

If you have an event or a community project and you're looking for funding for that project, please fill out the Community Funds Application.