The official owners'
association for the
Humboldt County
lodging industry.

The Humboldt Lodging Alliance (HLA) is a 501 (c) (6) California nonprofit corporation and is the official owners' association for the Humboldt County lodging industry.

The principle responsibilities of the Humboldt Lodging Alliance are:

1. Marketing outside Humboldt County,

2. Funding for events that can draw visitors from out of the county, especially in shoulder seasons.

3. Capital Projects that have the ability to draw visitors from outside the county (like the Redwood Sky Walk at Sequoia Park Zoo).

HLA is comprised of eight jurisdictions within Humboldt County: Eureka, Arcata, Ferndale, Fortuna, Rio Dell, and the unincorporated county divided into County South, County North, and County East. Each of the Humboldt County jurisdictions are represented by board members elected every two years to represent these areas of the county. The number of directors is based on the size of each jurisdiction’s TBID revenues. View ByLaws, the management district plan and other agreements on humboldtlodgingalliance.org.

If you have an event or a community project and you're looking for funding for that project, please fill out the Community Funds Application.

Notice of Public Meeting

Board Of Directors Meeting (Board Meeting)
Date:
Wednesday, September 25th, 2024
Time: 1:00pm

Address: Victorian Inn
400 Ocean Ave, Ferndale, CA 95536

Join Zoom Meeting​: Meeting Link

Meeting ID: 886 8202 1473
Passcode: 891034

Additional Documents

HLA County Rpt FYE 06-30-24

Visit the official

Humboldt Destination Website