Community Funds Application

Program Overview

The Humboldt Lodging Alliance (HLA) Community Tourism Fund supports projects, events, and initiatives that generate measurable overnight stays in Humboldt County. Projects must demonstrate a direct benefit to lodging partners with five or more units—hotels, motels, RV parks and campgrounds—within the applicant’s jurisdiction.

Priority is given to projects that:

  • Deliver new or increased room nights, especially during the shoulder and off-seasons (September–June)
  • Present a clear strategy for converting interest into overnight stays
  • Demonstrate organizational capacity and a track record of success
  • Offer innovation, leverage other resources, and show potential for sustainability

Applications are reviewed, and approved or denied, by a subcommittee of HLA board members representing the jurisdiction of the proposed project.

 

 

Community Tourism Project Application

Email any supporting materials to: meredith.hlaredwoods@gmail.com

The submission window for applications is October 1st – April 30st.

Contact Person(Required)
Mailing Address(Required)

Project Overview

Describe how overnight bookings are tied to the event, project or initiative through promotions with lodging partners, packages, extended stays, and clearly identify how you will measure tourist participation.
Explain how the project increases tourism during shoulder/off-season months (September–June) or fills a gap in the local calendar.
Demonstrate your capacity to deliver on the proposal. Please include key staff/partners, volunteer resources, relevant experience, and past successes.
What makes this proposal new, significantly expanded, or uniquely compelling as a destination draw?
Please describe what key performance indicators (KPI’s) will be used to measure the success of this proposal. Explain the project could become self-supporting over time, and the anticipated timeframe in which the project is expected to be self-supported (earned revenue, recurring sponsorships, long-term partnerships).
Outline the concrete tactics you will use to convert interest into overnight stays (target markets, marketing channels, ticketing/registration data capture, lodging packages, digital campaigns).
If yes, provide examples or references.
Provide a clear, quantitative estimate of room nights your project will generate. Include: totals, how calculated, expected occupancy impact within the jurisdiction in which your event will be held, and timing of stays.
Please provide a detailed proposed budget showing how requested funds will be allocated and used to support the project. Include key expense categories (e.g., marketing, operations, salaries and benefits, materials, production, etc.) and indicate any other secured or pending funding sources. A detailed line-item budget or spreadsheet may be attached as a supplemental document.
Certification(Required)
By checking this box, you certify that the information in this application is true and complete to the best of your knowledge.